SABC gets it wrong again

2010-10-16 09:15

The South African Broadcasting Corporation (SABC) has once more shot itself in the foot with its failure to broadcast the ­Bafana Bafana African Cup of Nations qualifier against Sierra Leone.

Now the South African Football Association (Safa) is up in arms and threatening to take the broadcast rights for Bafana and other national teams away from the public broadcaster.

Nothing new there. City Press rightly pointed out that losing the Premier Soccer League rights in 2007 could cost then SABC group chief executive advocate Dali Mpofu his job.

Now this threat must be taken seriously by the broadcaster. The cash-strapped SABC used airspace to advertise that it would be broadcasting the match even before securing the rights, taking the public for a costly ride as usual.

The quality of the SABC’s football broadcasts leaves much to be desired but as the public broadcaster it reaches far more people than the pay-per-view channels.

It is high time the SABC wakes up and smells the coffee.

While many people would be robbed of their soccer if Safa – who are also no angels when it comes to bungling – were to take the rights away, the football body would be within its rights.

Suffer (or is it Safa?) the masses.

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