Safa may buy Bafana name

2011-04-26 10:45

The SA Football Association (Safa) has entered negotiations to buy the rights to the nickname of the national team, according to the company that owns the trademark for apparel, headwear and footwear.

Stanton Woodrush, which registered the Bafana Bafana trademark 18 years ago, said today that it had been approached by Safa for the first time and the two parties had met last week.

The company said it had already submitted a proposal to Safa, as requested by the federation, for the sale of the rights.

It would not comment further until negotiations had been concluded.

Safa and Stanton Woodrush entered into a joint venture company called Safa Licensing and Management (Slam) in July 2005 to control the trademark.

The football body owns 50.5% of Slam, and Stanton Woodrush owner Wayne Smidt holds the other 49.5%.

Smidt’s company said earlier this month that Safa had shown no interest in their previous offer to sell the naming rights.

Sports Minister Fikile Mbalula threw his weight behind the idea to change the team’s nickname, a globally known trademark, rather than buying the rights.
Mbalula said the side needed a stronger name than Bafana Bafana, which means “the boys” in Zulu.

Safa said in March a three-man panel – president Kirsten Nematendani, vice president Danny Jordaan and Safa executive member Alpha Mchunu – had been tasked with finding a new name.

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