Sony teams up for World Cup anti-Aids campaign

2010-03-25 08:40

Thousands of football fans in Africa will see HIV/AIDS awareness messages on giant Sony screens during the World Cup under a collaboration announced today.


The messages will be broadcast between games shown on 200-inch (five metre) screens before fans in Cameroon and Ghana, according to Sony, the UN Development Programme and the Japan International Cooperation Agency.


“Today many African countries are facing social and economic challenges,” Sony chief executive Howard Stringer said.


“The first World Cup to be held on African soil is also a great opportunity to showcase the power of Africa.”


The three partners will set up the giant screens in 12 cities in Cameroon and Ghana, which have both qualified for the World Cup in South Africa, with a total of 13 000 people expected at the viewing sites.


Sony’s social responsibility chief Hidemi Tomita said most African children, “even if their national teams play in the games, won’t be able to experience the event due to low rates of household TV penetration”.


A lack of information and media access are among reasons for the high rates of HIV/AIDS in sub-Saharan Africa, where about 22 million people carry the virus out of the global total of 33.4 million, according to the UNDP.


Project organisers expect at least 1 800 people to take free HIV tests to be offered at the screening sites.


They gave no further details on the contents of the HIV/AIDS messages. – Sapa-AFP




Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/Sport

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.