Sushi king prefers e.tv to ‘stupid’ SABC

2011-09-03 17:56

SABC1 has been left with egg on its face after trumpeting the upcoming Kenny Kunene reality show as part of its new content – only to be outmanoeuvred by e.tv a few hours later.

On Thursday afternoon the public broadcaster issued a press release boasting new and upcoming shows for September, which included Kunene’s show So What as part of their “reloaded” television schedules.

But in a shocking twist, City Press has learned that the show is in fact going to be screened on e.tv and no longer on SABC1.

Kunene claimed the public broadcaster “couldn’t meet my standards of entertainment”.

Kunene said: “e.tv head-hunted me and proposed what they had on their plate and they had the structure and strategy of a growing business, unlike the SABC. They have a bunch of board members there who are stupid and just sit on the board, but none of them know anything about this industry at all.”

According to the SABC press release, the 30-minute show was scheduled to start on Thursday.

It was punted as a series aimed at showing Kunene’s “travels to local and international locations, taking the viewers to red carpet events, yacht parties, sushi bars and boardrooms, as he enjoys the good life and chases new businesses”

But that won’t be the case any more as e.tv not only snatched Kunene from under SABC1’s nose, but also took along some other talent, including kwaito star and entrepreneur Zola, twins Hlelo and Ntando Masina – who presented lifestyle show Mzansi Insider on the channel – and gave them all reality shows.

Zola has bagged a show called Rolling with Zola that is set around his life and his quest to find new talent on the streets.
“This show will clear up many misconceptions about me from

the past four years, but will also reveal what I have been doing out of the spotlight,” he said.

The Masina twins’ show will be called Blame it on the Fame, and will centre on their lives as celebrities and radio person-alities.

Losing the talent is obviously a hard pill for SABC1 to swallow. But Vukile Madlala, the channel’s head of publicity, said they were not aware of e.tv “snatching any of our talent”.

“All the personalities mentioned here are established artists and businesspeople who have the right to choose who they want to do business with. Previously we had successful dealings with them and now we are on another page with what works for our audiences.”

Madlala admitted that Kunene had “presented his show to the channel as a finished product which meant the producer/owner had more freedom to approach various broadcasters”.

“We were obviously confident that our negotiations with the producers would be successfully concluded,” Madlala said. 

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