Swearing newsreader becomes overnight celebrity

2011-10-04 13:21

Former newsreader Mark Esterhuysen has become an overnight celebrity on social networks after swearing on the air, a media monitoring company said today.

At least 4 197 people were following Esterhuysen on his Twitter account, Ornico Group said in a statement.

His on-air broadcast posted to Twitter had amassed about 128 500 views in just a week, Eyewitness News fired Esterhuysen last Tuesday after he swore 13 times during a 1am broadcast and promoted his blog, Twitter and Facebook feeds during a news bulletin.

In the broadcast, Esterhusyen purportedly said: “f*** racism, f*** the pigs who killed Andries Tatane, f*** the AWB, f*** racism. We are all wild animals here, meant to live free. f*** capitalism, f*** fascism. f*** this f***ing wage slavery shit. f*** domestication, f*** Julius Malema, f*** the state. f*** the petrol economic growth on a finite planet.”

Online sites were abuzz with activity following the broadcast, including video-uploading site YouTube. About 67 300 people had listened to a recording of Esterhuysen’s rant on the site.

Ornico Group chief executive Oresti Patricios said Esterhuysen’s newfound popularity was the result of a viral effect on social networks, where the news had become an online talking point.

“The short form social media has become the world’s top agenda-setting social media, largely because Twitter is so heavily populated by editors, journalists, news and other media organisations.”

In total, about 212 online articles had been written about Esterhuysen by local and international media.

Since his dismissal, Esterhuysen has mostly been silent on social networks.

The only exceptions were a statement he released on his blog site and a Twitter comment that life was better without his radio job.

On his Twitter account he said: “Life is so much more fun when you’re not a wage slave for a corporation.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/Sport

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.