Tag Heuer drops Tiger

2011-08-10 11:15

Geneva – Swiss watchmaker Tag Heuer has ended its 10-year commercial relationship with Tiger Woods, and expressed hopes the former top-ranked golfer can “overcome his difficulties”.

Tag Heuer had stopped promoting Woods’ image in the United States in December 2009, weeks after revelations about his marital problems began to emerge.

“We are confident that Tiger will eventually regain full trust with the public, and that his huge talent and mental strength will help him overcome his difficulties,” Tag Heuer chief executive Jean-Christophe Babin said in a statement.

“We wish Tiger all the best for the future endeavours in golf, with new business partners, and in his private life.”

Tag Heuer said it had enjoyed an “exemplary” partnership with Woods which had been “very beneficial to both parties”.

However, the watch brand joined other companies in backing away from Woods after his personal life began to unravel following a 2009 Thanksgiving holiday car accident at his Florida home.

Babin said then that Tag Heuer had to “take account of the sensitivity of some consumers.”

Woods, a 14-time major winner, has not won a tournament since his personal problems were publicly aired.

Tag Heuer said it will continue to support Woods’s charitable foundation through sales of a watch he designed.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.