The big business of marijuana

2015-04-26 15:50

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While dagga remains illegal in South Africa, other countries have embraced the plant for medical and recreational purposes. In these places, businesses benefit from the plant’s array of weird and wonderful uses.

Marley Natural goes multinational

Possibly the most famous stoner in history, images of Bob Marley often feature his signature spliff. His family has turned this legacy into a workable business with the introduction of Marley ­Natural – the world’s first international marijuana enterprise.

The company offers buyers a chance to enjoy “heirloom Jamaican cannabis strains” as part of Marley’s unified community. Partnering with private equity firm ­Privateer Holdings, the company will not only sell the plant for smoking, but also market healing creams and ­lotions.

Snoop Dogg’s pot paraphernalia empire

Described by Snoop as a “beautiful piece of stoner ingenuity”, the G Pen vaporiser for smoking cannabis is the latest invention by Grenco Science.

Snoop got on board with the paraphernalia company to endorse the G Pen, which has sold incredibly well globally – even to some sneaky users in South Africa. But the grandfather of green didn’t stop there – he also partnered with VIP Ventures to introduce a flavoured rolling spray for those who like the effect but not the taste of dagga.

The G Pen and rolling spray are the most advanced in a long line of products that aim to make the smoking experience more user friendly.

The burgeoning hempire

Hemp is marijuana’s confused cousin. Used ­accidentally by newbie weed users, the plant ­actually contains almost no THC (the active chemical in cannabis).

The growing of hemp and the manufacture of its by-products is becoming an incredibly lucrative business. The plant can be used to make anything from clothes and bricks to cleaning products, with far fewer harmful ­effects on the environment – certainly when compared with cotton, cement or ammonia

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