The rise of selfies and surgery

2015-01-16 15:47

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The Beverly Hills Plastic Surgery Center has found that between 2012 and 2013, the demand for plastic surgery in the US has grown significantly.

They have put forward a possible cause as being our "selfie" culture. It is hard to draw any kind of direct causality using their data, since there could be many other factors that are driving the rise in cosmetic surgery. However, this is an interesting theory worth looking at.

"As of now, over 41-million images across social media networks have the hashtag "selfie", says Outreach, Beverly Hills Plastic Surgery's marketing firm. "Some people even post multiple selfies online each day. Just consider internet megastar Kylie Jenner, who currently has 451 Instagram selfies of herself online. The selfie trend has unintentionally created a demand for plastic surgery. Is it any wonder that "Kylie Jenner plastic surgery" is such a popular search term in Google search?"

The below infographic shows the increase in selfies and surgery in the US. Although this is based on data in the US, it's not a far leap to imagine a similar effect among the well-to-do in South Africa.

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