Wear branded t-shirts, just not in big groups – Fifa

2010-05-06 13:24

World football body Fifa has said it would allow people who wear

branded t-shirts into stadiums – provided that they do not do so in big

groups.

Fifa defended its aggressive approach to “brand hijackers”, saying

it was merely protecting its commercial affiliates.

“When you buy a car, you buy it completely... you don’t let

everybody drive the car and it is the same for our partners – they bought the

car, they want the key and they want to be ensured they are the only ones

driving the car,” Fifa marketing director Thierry Weil told reporters in

Johannesburg.

Its rights protection manager, Mpumi Mazibuko, said Fifa had to

protect itself against “brand hijackers”.

However, it would allow local traders to do business outside soccer

stadiums – if they decanted cold drinks into unbranded, clear glasses, except

when the cold drink was a Fifa sponsor.

 


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