When damage control is a sham

2010-04-16 13:29

THE problem with being a public figure is that those who are not meticulous about maintaining a positive image inevitably court negative publicity.

This is what came to mind when I read a news piece where JubJub broke his silence about what he calls the “unfortunate” events of March 8, when four kids were killed and two critically injured after the hip-hop star and his friend crashed into them.

Speaking through a Sunday tabloid, Jub Jub says he sends his “condolences” to the “affected” families.

The story uses words like “gingerly, incomplete, traumatised” and tells of the “pain” that was apparently written all over his face during the interview.

Maybe it is true. Maybe he does regret what he calls “the tragic events” of that Monday ­afternoon.

However, I have serious problems believing that Jub Jub is concerned about anything other than being found innocent of his murder and attempted murder charges.

My struggle to believe him stems from what the hip-hop sham has not done. And that is take responsibility, starting with an overdue apology to the six families – not through the media, but personally.

Instead, he blames the media for the “publicity” he says “made it impossible for me and my family to interact with the ­affected families”.

This statement reminds me of his alleged initial reaction when he demanded he not be touched as he has a lawyer.

Saying this with four lifeless bodies at his feet smacks of arrogance. It is almost as if he believes being a celebrity exempts him from being responsible.

Maybe it was the morphine and cocaine he tested positive for. Perhaps he has sobered up and the weight of what he has done is finally sinking in.

Yet I cannot help but think that opening up through page 3 is a publicity stunt orchestrated as damage control.

I wonder what he thinks is currently stopping him from interacting with the families, now that the media flurry following the accident has subsided.

We, the public, are not ones who lost family on that day. So why is Jub Jub talking to us ­instead of the families his ­actions shattered?

How remorseful is he passing the buck to the media attention every celebrity and public ­figure knows is their lot?

I wonder who and what is ­fooling Jub Jub into pretending that the media is blowing out of proportion the “events” resulting in something as devastatingly final as death.

Those families deserve much more than JubJub taking a swipe at the reporters he loved when they were elevating his public profile.

Until then, best he keeps mum. It is more dignified than damage control masquerading as a half-baked apology.

Being a celebrity comes with perks. It also comes with the ­burden that us mere mortals do not have to bear. This burden of being watched should have served as a deterrent.

Instead, he courted attention by drag racing. He flirted with danger. And unfortunately for him, people died because of his actions. Still, the most he can do is blame journalists for negative publicity?

How pitiful.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/Africa
Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.