Who’ll be the next Oprah?

2011-09-05 11:48

New York – With Oprah Winfrey gone, daytime television is ready for a new monarch.

Barbara Walters and the show she invented 15 years ago, The View, pronounce themselves ready to step up. She may be past 80 now, but would you bet against her?

The show begins its new season tomorrow, with New York City Mayor Michael Bloomberg as guest. In a muddled daytime picture, The View plans to compete aggressively for displaced Winfrey viewers with a more topical feel, aggressive booking of guests and a few pages ripped from Oprah’s playbook.

“Oprah was the only other show that did some of the things that we did,” said Bill Geddie, executive producer.

“Quite honestly, some of the people who we might have got second, we’ll be getting first now.”
The View has just as much chance as any to become the daytime talk leader.

A big mixture of personalities like Dr Phil, Ellen DeGeneres, Anderson Cooper and Dr Oz will now be competing in the afternoon, some of them new to their time slots or new to the business, and none goes in with a huge advantage in the ratings, said Bill Carroll, an expert in the daytime market for Katz Media.

Meanwhile, The View is a fixture at its time of day. “Consistency always works in your favour,” Carroll said.

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