Yellow Pages runs alongside ASA

2010-01-14 09:00

YELLOW Pages announced today that they have invested R20 million in

South African athletics until 2012.

This translates to R6.5 million per athletics season, the

information service provider revealed at a media briefing hosted by the interim

board of Athletics SA (ASA) at Athletics House in Houghton, Johannesburg.

The latest development will be like music to the ears of local

athletes after anxious moments since the suspension of the entire ASA board

about two months ago.

The first series of the 2010 track and field will officially take

off in Port Elizabeth on February 19 and culminate into the finals in

April.

For the first time, some of the meetings will take place

midweek.

Another announcement was that the series will be beamed live on

TV.

General manager for marketing at Trudon, publishers of Yellow

Pages, Lionel Smith, said: “We are doing it for the athletes. After three years

of our involvement with ASA, it was standard practise that we review the

sponsorship.”

Smith continued using the tone all gathered needed to hear. He

played down rumours that Yellow Pages was not going to renew the sponsorship

deal under the previous ASA leadership.

Ray Mali, ASA chief administrator, who is holding forth since the

suspension of Leonard Chuene in October, said: “The sponsorship is a big boost

in our plans for the Commonwealth Games (in India in October) and the Olympics

(in London in 2012).”

Mali also reiterated that the suspension of the ASA board is still

on and there will be direction from next Monday to formally put together the

processes regarding the hearing.

  • Get your City Press copy on Sunday to

    see the full 2010 athletics calendar.


Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.