iFani (@iFani_Haymani) plans to go gold in one day

2015-03-30 15:08

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Musician iFani has set himself an ambitious goal of going gold (20 000 copies) in one day, with his upcoming album I Believes in Me (Second Quadrant).

He says he came up with the idea after his home studio was broken into on Christmas Day last year and equipment was stolen – as was the album which was 80% done at the time.

“They cleaned me out, man. And I remember thinking: ‘Either I go back to my engineering job, or I continue with music.’ And when I decided to do music I decided that’s it’s got be big, so I woke up with a dream.”

He says the theft of his equipment and music was something of a blessing because it made him work even harder, even cancelling all gigs after the break-in and focusing solely on recording.

He says: “The album that got stolen was just me making my music. I wasn’t thinking ‘gold’, and now this is a gold album from the first track. This album is 12 times better than the one they stole.”

He says he plans to make the gold status in one day by focusing on presales and iTunes preorders.

“What I am aiming for is to go into the day of release with a comfortable number of presales, like 19 000 physical and digital copies to be ordered by April 28, so that when the album drops on the 29th, we only have a little more to go.”

He says he’s made strategic partnerships to help make it happen. The first single from the album will be released via the Twitter Music service, which will share the news and material with more than six million people worldwide today.

Music retailer Musica is also offering a R20 discount on all preorders from today until the day of release. I ask what happens if he doesn’t go gold in one day. “It can’t not work. There is no back-up plan,” he says. I Believes in Me (Second Quadrant) drops on April 29.

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