An animation-meets-live-action flick that misses the target market

2009-08-10 00:00

EVERY movie has a target audience. Bollywood film makers generally have their sights on young girls of Indian descent, and sci-fi films are generally directed at geeky four-eyed social rejects.

Film producers do this because your target audiences are the ones who are more likely to buy the Shah Rukh Khan poster or the “I am a Trekkie” T-shirt.

But, what happens when that Indian adolescent doesn’t really take a liking to that new Akshay Kumar movie? Well, I doubt she’ll want to buy the poster, and I seriously doubt they’ll buy the T-shirt either.

On Friday evening, I found myself sitting next to a child of about seven or eight years of age at a screening of the new animation-meets-live-action film G-force.

Generally, children — or rather, boys — of that age love animations. They love movies about secret agents. They love films about animals that can speak.

Now, when you combine all of the above, you’d expect this little boy to be bouncing off the walls. I mean, a movie about a team of rodent spies who borrow the voices of Hollywood’s top celebrities including Penelope Cruz and Nicolas Cage? Wow!

This unfortunately was not the case.

The little boy did not once, throughout the former part of the movie, smile — let alone laugh … nor did most of the other little kiddies there that night and their parents.

I must admit that the movie did pick up toward the end — so if you actually decided to sit through it all, it may not have seemed that bad.

I did notice, however, that a lot of the special effects (which were awesome, by the way) were meant to be viewed in 3D.

I guess that this is why it was not as gripping as it should have been.

But as it stands, I wouldn’t fork out for the G-Force branded T-shirt — I don’t think the little boy who sat next to me would either.

**

 

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