Artist’s animated poster chosen to promote Durban to the world

2009-01-30 00:00

Durban graphic designer Lindy Pelzl, winner and creator of Durban’s host city poster competition, said she had a great deal of fun during the weekend that she designed the poster, which will be used to promote Durban as a host city for the 2010 Fifa World Cup.

Her work, which she said changed a great deal as it took shape, was chosen out of 150 entries. She accompanied a delegation of city officials to Bloemfontein on Monday where her design was unveiled along with those for each of the other host cities.

She said her poster was “very, very different”. Current graphic design trends use a vector style that is “clean and crisp and conceptual”, while hers was almost “colouring-in book style”.

Saying that she is an illustrator at heart, Pelzl went for vivid, colourful images and simple lines, which are not only striking on a poster, but would be effective on T-shirts and caps that could also be used to promote the city.

Her design rests on a football beneath a map of Africa that shows Durban’s location and melts into an image of the iconic Moses Mabhida Stadium. Children play football on the map that also merges into a village scene, representing the city’s passion for football and showing how the game can be played in any open space and not just in formal stadiums. Larger players on either side of the map represent the formal sporting element and how the game has helped unify the nation.

Various symbols of Durban’s multi-cultural mix are also built into the poster: a traditional garland of flowers used in Indian ceremonies, the “rickshaw horns” of Nguni cattle, waves that point to watersports such as surfing and fishing and the traditional vuvuzelas that embody the excitement among spectators at soccer matches.

Pelzl said she did not expect to win. Now that she has, she is almost tired of looking at her poster.

However, that will be short-lived and she is excited at the prospect of seeing her design all around the city before and during the 2010 events.

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