Black Friday creates excitement in SA stores

2014-11-29 00:00

AT some point yesterday, you may have heard the words “Black Friday” float around in the office or on social networks.

Don’t take offence, it’s not a new racial slander spat out from the depths of our country’s past. So what is Black Friday and how did it get here?

Black Friday is an American name for the day following Thanksgiving every year and is often regarded as the beginning of the Christmas shopping season in Western countries.

Major retailers open their shops at odd hours of the morning and massively cut down their prices to draw in customers for one big shopping extravaganza every year.

The day’s name originated in Philadelphia, where it originally was used to describe disruptive pedestrian and vehicle traffic and accidents that would occur on the day after Thanksgiving.

Later an alternative explanation was made. According to, accountants generally use black ink to signify profit when recording each day’s book entries.

Red is used to signify loss. Therefore, retailers traditionally operated at a financial loss (considered to be “in the red”) from January through November, and “Black Friday” indicates the point at which retailers begin to turn a profit, or remain “in the black”.

This year has seen many South African stores adopting the Black Friday tradition. Some big names yesterday cut their prices for one day only in preparation for the Christmas season.

Marketing director of Checkers Neil Schreuder said that the Checkers Black Friday promotion would bring some of the American excitement to their stores for Christmas, but the multimillion rand price cuts will be a welcome gift for consumers in trying economic times.

“It will help consumers considerably with Christmas savings and we have pulled out all the stops to ensure SA consumers will get unprecedented deals this Friday [yesterday].

“They have been carefully chosen to suit our customers’ shopping needs this time of year and we are confident that consumers will rush to take advantage of this one day sales promotion of note,” Schreuder said.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.