Brand SA gaining prominence

2013-09-06 00:00

WHILE Durban looks to be treading water, South Africa’s two major cities, Johannesburg and Cape Town, have both moved up one place from 45 to 44 and from 43 to 42 respectively in the Anholt-GfK Roper City Brand Index (CBI).

Durban still sits at 47 out of the 50 cities taking part.

Conducted biannually with GfK Roper, the CBI measures the image of 50 cities.

City brands are strongly correlated with nation brands, according to Brand South Africa CEO Miller Matola, who announced the latest CBI ratings at a function hosted by the South African National Editors’ Forum (Sanef) in Durban yesterday.

Johannesburg, Durban and Cape Town have improved their scores in the majority of the 10 panel countries, Matola said. “Scores are up noticeably in India, which already has a favourable view of South African cities.

“With Johannesburg, Cape Town and Durban being seen as strong city brands, there is cause to believe that South Africa’s attractiveness as a destination of choice for, amongst others, investments and tourism, is increasing.”

Matola said the improved perceptions of Johannesburg was good news both for the country and other cities. “It means perception levels regarding safety and security have gone up.”

Internationally all three cities are associated with “natural beauty” and “cultural diversity” while their citizens are seen as hardworking, respectful of traditions, happy and energetic.

U.S. opinion was also more positive in this CBI. “They are rating our cities higher on potential.”

Matola said the position number should not be taken at face value but as an indication. “You need to drill down into the details.”

All three cities beat Beijing and Mumbai in the “labour market” and “ease of doing business” categories.

This received further confirmation in the World Bank’s Doing Business 2013 report where South Africa has risen two places — from 41 (in 2012) to 39. The index looks at factors that contribute to the ease of doing business, including starting a business, dealing with construction permits, getting electricity, getting credit, protecting investors, paying taxes, and trading across borders.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.