Christmas shoppers also spending on appliances

2010-12-24 00:00

AS expected, Pietermaritzburg residents have flocked to the city’s premier retail venue, Liberty Midlands Mall.

The mall’s management told The Witness that the foot traffic for last week (December 13 -19) was above the Mall’s five-year average.

“The 16th, 17th and 18th December 2010 were equally excellent trading days at Liberty Midlands Mall.

To cater for all the shoppers, the mall has lined up a range of competitions and children’s events over the festive period to keep families entertained.

At the Pavilion, general manager Nobubele Ncube said spend-per-head has increased significantly this festive season.

More than 800 000 people visited The Pavilion by December 12, 8,5% more than last year.

“We do expect the numbers to grow with … businesses shutting down for the remainder of 2010 and the last shopping rush,” Ncube said.

“After a long economic recession, this Christmas is definitely a time out for all South Africans. South Africans have done extremely well in adjusting to the challenges, and can afford to spoil themselves this Christmas,” she added.

Ebrahim Kajee, finance manager of Pietermaritzburg’s Save Cash & Carry said although they were concerned that the recession had dented consumer confidence, shoppers spent significantly. He added that shoppers are spending money on major appliances such as televisions and refrigerators, as well as computers.

“Business has definitely picked up since December 16. I think that the fact that people have now received their year-end bonuses has made the difference,” said Kajee.

He added that although consumers are price sensitive, many remain brand conscious.

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