College old boy: shooting for the stars

2009-05-07 00:00

IF you’ve been watching SABC or e.tv this week you might just have spotted a new Coca-Cola advert about the Fifa Confederations Cup. What you don’t know is that it was directed by Maritzburg’s Mfundo Mkhize.

The Maritzburg College old boy was chosen to do the project after a friend told him the company was looking for submissions from young black directors.

“I thought I had nothing to lose, so I sent in a treatment and storyboard and they asked me to come in and do a pitch,” Mkhize said. Coca-Cola clearly liked what they saw because he was asked to direct not just one but two adverts for the company — the first of which aired on SABC1 on May 4.

Asked what the commercial was about, Mkhize, who grew up in Lincoln Meade, said: “I have tried to give people an experience of being a fan at an extraordinary game of soccer.”

The 21-year-old film student, who is studying at AFDA in Johannesburg, is working on the second advert, which is due to be broadcast on SABC1 on May 25.

The advert features Coca-Cola ambassadors, but exactly who they are is being kept under wraps.

Asked how he was feeling, Mkhize said: “I’m just a regular guy trying to make it out there with my hunger for success, so this opportunity is God answering my prayers … ”

Directing the commercials is not, however, his first taste of success. In 2005 — when he was still a pupil at Maritzburg College — he won the best director award for the stage play, Asinamali, penned by Mbongeni Ngema.

Asked about his plans, Mkhize said he is keen to do both short films and a feature film, but initially he intends to concentrate on doing more commercials to get experience of the filmmaking process.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.