Dick Whittington Shoes celebrates its 60th year

2008-11-04 00:00

A resilient Pietermaritzburg-based shoe manufacturer has celebrated its 60th anniversary, having bounced back from several challenges.

The most severe challenge has been the impact of a flood of imported Chinese shoes on the local manufacturing sector.

Dick Whittington Shoes has grown its workforce and output significantly, following a difficult period during the nineties.

The company employs more than 610 people, including 413 at its Plessislaer manufacturing facility.

According to the managing director, Arveen Boodhoo, the company today focuses on quality, brand management and a speedy turnaround in the supply of stock in order to “fight the Chinese [import] invasion”.

The company produces about 40 000 pairs of shoes per month.

“This is an industry that the government should invest in as it has the potential to employ many people, particularly females and rural people,” said Boodhoo.

kavith@witness.co.za

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