Discovering your purpose

2013-09-24 00:00

IF you find that you are unable to pay your bills, it’s less about money and more about who you are.

This is according to Max Moyo, founder and CEO of Ignite My Potential, when he spoke about entrepreneur leadership spirit at a Business Partners inspirational business seminar at the Victoria Country Club in Pietermaritzburg last week.

“Who you are determines what you’ll do in life and how much money you’ll make,” he said.

Moyo said the foundation of wealth is your identity, talents and purpose in life.

“There is no one on this planet like you,” he explained, “no one with your talents and abilities, and this means that there is something in this world that only you can do.”

Moreover, if you identify this thing that only you can do, you will likely find it fulfilling in a way that doing what you think others expect of you, won’t.

“As small children we know exactly what we want to do and we do it,” Moyo said. “Then our parents ask us what we want to be when we grow up and we think: ‘Why? What’s wrong with me now?’.”

And so begins a process of our trying to be what others want us to be, says Moyo, instead of being who we are.

“Then we’re put into school uniforms and made to act like all the other kids. Until we get to maths class and realise we’re not like the other kids, that maths is hard.”

Moyo says that this can result in us undervaluing ourselves and overestimating others, and he warns that one will never rise above what one thinks of oneself.

“What were you born to do?” he asks.

Moyo’s advice is to discover your personal talents, your true identity and your purpose in life. He says that to be a true leader is impossible without first knowing what your purpose is.

Knowing your purpose leads to conviction, he says, which results in your having vision.

If you have a vision for the future it will naturally lead to a passion for what you do, and this will inspire and influence people.

Only then will you be a leader, as the people you influence will follow you because they want to, not because they have to.

“[The individual] who you are, is your competitive advantage,” he says. “No one can compete with someone who is being themselves.”

So how do you identify your purpose, The Witness asked Moyo, as for many people this is the difficult part.

“Ask yourself: ‘What do I enjoy?’” Moyo responded. “What are my natural talents?”

“And don’t limit yourself to what exists right now,” he says, “You might be a pioneer.

“And when you do know, take a leap of faith.”

Who is Max Moyo?

According to his LinkedIn profile, Moyo’s career includes working in marketing at Old Mutual and at the Standard Bank Group. He was regional general manager for Sanlam for over four years and deputy general manager at Discovery Health after that, before becoming divisional director: sales and distribution at Liberty Life, and divisional director: sales at Liberty Active. He was head adviser: distribution and then head of emerging markets development at Allan Gray.

In 2011, Moyo became director and vice president of marketing for Get IT Ed, a company providing technology, hardware, networks, infrastructure and management of next-generation e-Education systems; as well as marketing vice president for Africa at Infotelesys.

He started Ignite My Potential, to “provide the spark that creates a world of ignited individuals who are conscious of their identity, talents and purpose” two years ago.

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