Dolphins appoint Pete de Wet as CEO to take the franchise forward

2015-03-20 00:00

PETE de Wet was introduced as the new Dolphins CEO at Kingsmead yesterday. A man who comes from the business world with a strong focus on marketing and branding, De Wet has a five-year contract to take the franchise forward.

Introducing De Wet, president of KZN Cricket Faeez Jaffar highlighted the experience De Wet brought to the table, his involvement with many sporting codes at the highest level and his love for sport.

“It’s been a long and interesting process and, after dealing with 74 applicants, we believe we have the right man to take us forward,” said Jaffar.

De Wet, who has lived in the province for the past two years, was pleased to be at Kingsmead where he has previously been involved in cricket and various events. “It has a home from home feel being back here,” he said.

“Dolphins cricket has a rich history and, while it will be a tough job, I believe I have the acumen and experience to deal with what comes my way. I look forward to the road ahead.”

De Wet’s track record includes working with various marketing companies, plus he was involved with Standard Bank when they sponsored T20 domestic cricket, travelling the country as their representative. He has been involved with Easterns Cricket Union and at Test cricket level, while also spending 18 months in Scotland, involved in cricketing matters. “My most recent involvement in cricket was with MSC Sports running the Ram Slam T20 competition and I have just returned from the World Cup where I ran two venues for the ICC. Soccer and rugby have popped up in my career path to date as well,” said De Wet.

Asked what had attracted him to the Dolphins camp, De Wet said for him the brand stood out, but it needed refreshing, something to invigorate the franchise. “I have plans of the changes I would like to see made and, with the board’s blessing, that can move forward,” he said.

“Sponsorship and branding which adds value is key and, with our current sponsors, I need to establish why they are here, what we can do better and how to enhance our offering to them. A happy sponsor sticks around.”

As for transformation, De Wet said it was a reality he was comfortable with and he would face it head-on. “Strides have been made and structures are in place,” he said. “I have worked on development-based cricket previously and there is nothing to be scared of.”

It’s the end of the cricket season, but De Wet sees this as an opportunity to settle and get in tune with his new surroundings. “It’s easier to start now as it allows me to get my feet under the desk and get a look at the road ahead,” he said. “There’s much to be accomplished in the next five years and I am up to it, bringing the best of what’s required to Dolphins cricket.”

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