Dolphins’ new sponsor

2011-06-22 00:00

SUNFOIL Pure Sunflower Oil, manufactured by the Pietermaritzburg-based Willowton Group, has formed a partnership with KZN’s provincial cricket team the Dolphins.

The deal has resulted in the Dolphins now officially being known as the “Sunfoil Dolphins”, with Sunfoil replacing Nashua as the team’s sponsor.

Said Jesse Chellan, chief executive of the KwaZulu-Natal Cricket Union (KZNCU), “A key element of this partnership is the strategic fit. Both the KZNCU and the Willowton Group share the vision of making the Sunfoil Dolphins the most recognisable cricket brand in the country, in time rivalling the Sharks, the Bulls, Kaizer Chiefs and Orlando Pirates as the premier sporting brands in the country.”

The Willowton Group is owned by the Moosa family and was established 41 years ago.

“The Moosa family are ardent and passionate supporters of Dolphins cricket, so they are cricketing people who understand and support the game,” said Chellan.

The group has manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town.

Chellan said the process to find a replacement for Nashua as team sponsor for the Dolphins began about 10 months ago.

“Ideally we were looking for a KZN- based multinational and approached approximately 10 companies.

After several months of negotiations the shortlist was down to three companies, with Willowton Group being selected as the final preferred partner,” Chellan added.

Said Shoaib Moosa, sales and marketing director of the Willowton Group, “The synergy between these two great brands couldn’t be closer and the added value this partnership brings to the loyal customers who support them is something we are extremely excited about.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.