Fashion helps rescue Childline

2013-10-29 00:00

“HELPING others in need helps us to understand how fortunate we are to have what we have in our lives.”

This is the view of KwaZulu-Natal Fashion Council (KZNFC) director Shavera Sayed, who said the non- profit organisation was established in 2009 to support the fashion design sector.

“We support local designers through a number of strategic programmes such as mentorship, learning and networking, and market access,” she said.

But that is not all the NGO has been able to achieve in its crusade.

Knowing a little money can go a long way is perhaps what has earned the organisation acclaim with its interest in fundraising initiatives.

It has responded with agility to Childline’s financial crisis by driving a charity event. With more than R12 000 raised so far, the organisation is doing its bit to help Childline keep their doors open.

Last week, KZNFC held a show in Umhlanga that gave 10 designers the opportunity to showcase their collections at SA Fashion Week Autumn/Winter 2014. They were all selected through the fashion design capacity building programme. “We thought it necessary to give back to the community as a whole,” said Sayed.

She said they felt compelled to help Childline because it did such a lot for the youth of the province.

“It provides them with a place where they can feel safe to discuss their problems and seek help,” she said.

She added that it was important to understand that young people are vital members of society and potential leaders of tomorrow. “An unhappy youth is an unhappy nation,” she said.

The show was held in partnership with the KwaZulu-Natal Department of Economic Development and Tourism and the eThekwini Metro’s Economic Development Unit.

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