Going big in Dubai

2011-04-16 00:00

PIETERMARITZBURG’S own is to be the first South African to showcase a fashion collection at the Dubai Fashion Week. Faheema Kader, born and raised in Pietermaritzburg, has been invited to display her designs at the week-long event at the Dubai World Trade Centre.

The fashion week, which runs from April 19 to 23, boasts a 30 metre runway and a collection by renowned Indian designer Rajesh Pratap Singh.

Kader says, “I am very proud that I am the first South African to showcase at DFW, but at the same time a bit apprehensive that I hold the South African flag high with my collection.”

She is hoping to showcase designs inspired by Africa, with her collection named Gold Rush.

“I chose this name as South Africa is synonymous with gold. My inspiration stems from that. The colours are mostly gold and black with hints of bold red.”

She has dedicated the collection, and the launch of her fashion label, Faheema K, to her late mother.

Kader loves working with new ideas and textures, labelling herself as an avante garde designer. “I love to push the boundaries. I have made outfits using paper maché, plastic, metal, flowers, even coloured toilet paper,” explains Kader, “But my designs have evolved to things more wearable.”

After several years at design schools, Kader entered the world of South African soapies.

She styled the characters Nandipha Sithole (Hlubi Mboya) and Parsons Matabane; (Tshepo Maseko) in SABC’s Isidingo. She also designed some of the outrageous shirts worn by Georgie Zamdela, played by Darlington Michaels, in Isidingo.

Kader did the styling for the e-tv’s Scandal series billboard photo shoot. She has also taken part in Bridal Africa, showcasing a range of bridal wear.

Kader was raised by her grandparents, Basheer and Khatija Kader,

She did not originally plan on entering the fashion industry. She had hoped to become a pilot or go into drama, but her orthodox Muslim family disapproved.

Kader says, “This was not considered an option and the ‘learning to sew’ option was much safer.”

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