Govt to ban booze ads

2010-12-16 00:00

ALCOHOL adverts — with or without the word “eish” could soon be a thing of the past.

The Health Department is planning to ban all alcohol advertising.

Minister Dr Aaron Motsoaledi announced at a media conference on alcohol and drug abuse yesterday that booze adverts will soon follow cigarette adverts into history.

Cigarette and tobacco advertising, promotion and sponsorships were banned by law in 1999.

In addition, Social Development Minister Bathabile Dlamini announced a moratorium on new liquor licences.

“We need drastic legislation to clamp down on alcohol abuse and to regulate the industry more strictly,” she said.

Another step being considered by the government is a complete ban on drinking any alcohol before driving.

“A drunk driver who causes someone’s death cannot escape with a fine,” Dlamini said.

The ministers were speaking after the first meeting of the inter-ministerial committee on substance abuse in Johannesburg yesterday.

The Phuze [drink] Wize campaign, a partnership of the government and the Soul City project designed to promote safe alcohol use, was also launched at the briefing.

Dr Susan Goldstein, a director of the campaign, said the public and the government must fight alcohol abuse together.

The project has proposed 10 guidelines that should be followed by businesses selling alcohol to ensure safe use. These include that alcohol should not be sold to minors, pregnant women and those already under the influence of drink.

Motsoaledi said the campaign must take its message further than it has in the past.

“The message must be more than that people should drink responsibly. It should be that they shouldn’t drink at all.”

Brewer SAB said in a statement that they have formed a partnership with the Social Development Department to promote responsible drinking.

Vincent Maphai, SAB’s director of corporate ser­vices, said the company believes alcohol producers have an obligation to prevent damaging alcohol use and abuse.

“Alcohol producers are ready and willing to form partnerships with groups and organisations trying to reduce alcohol abuse,” he said.

SAB is one of the biggest sponsors of sport in South Africa. It paid R23 million last year for the British and Irish Lions rugby tour and is a major sponsor of the national cricket and football teams. If it is forced to pull out of these sponsorships, it would have a negative influence on sport in the country.

Brandon Foot, head of SuperSport purchasing and legal affairs, said the bid to ban alcohol advertising isn’t new, but it would have serious consequences for sport and spectators.

Adrian Botha, spokesperson for the industry body on responsible drinking, said there is no proof that alcohol advertising leads to abuse.

“A ban on advertising is not the answer. Half the alcohol drunk in the world is not advertised. All that a ban would achieve would be to strengthen the position of already well-known brands,” Botha said.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.