High piracy rates hurt SA cinemas

2010-06-08 00:00

POORLY attended Bollywood film screenings have been blamed on the high rates of piracy in the industry.

The CEO of the South African Federation Against Copyright Theft (Safact), James Lennox, said he estimates that 45% of DVDs in South Africa are pirated.

The figure may well be higher for Bollywood films.

“We can bandy around figures, but truthfully it is difficult to quantify. It is safe to say at least 45% are pirated, and the market is saturated with counterfeit goods,” he said.

Often, Bollywood films are available on illegal DVDs well before their cinema release date.

In an attempt to buck the trend, movie houses have started releasing certain films on the same day internationally. An example of this was the international release of the political drama Raajneeti on June 4.

AB Moosa, CEO of the Avalon Group (owners of CineCentre), confirmed the strategy is aimed at combating piracy. “Globally, there is continuous effort to try and release films around the world at the same, or similar, time as one of the ways to try and curb piracy,” he said. However, release dates are largely affected by other factors such as school holidays, which differ globally.

Lennox said Pietermaritzburg police are “very responsive” when it comes to copyright violation. He encouraged organisations and individuals to report copyright theft to the police or to organisations like Safact, which can be visited at www.safact.co.za.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.