Home Studio moves to CBD

2012-08-22 00:00

A PIETERMARITZBURG-BASED business that manufactures and retails furniture products has undergone a major retail expansion following the relocation of its showroom from Camps Drift to the CBD.

City businessman Ian Morrow, the owner of Home Studio, now based in the bottom end of Victoria Road, told The Witness that the move has resulted in an almost tripling of its floor-space, adding that the relocation bodes well for the future of the business.

The new 2 000 square-metre facility in the CBD boasts a wide range of furniture products, including solid wood products made at Morrow’s factory in Edendale.

Home Studio now ranks as one of the largest furniture stores in the city.

Morrow said many regular clients who travelled by minibus taxi from outlying areas in “townships” were not able to travel directly to the store from their homes.

They found it difficult to access the Camps Drift area as they had to make an extra trip due to the existing taxi routes.

He added that Home Studio has experienced a markedly higher volume of foot traffic following the move.

The other reasons for the move included the location of the venue, as well as the lower property costs.

Morrow is upbeat about the prospects of this burgeoning area of Pietermaritzburg, particularly after the recent expansion undertaken by Save Hyper.

“Business is not bad at all. We are watching our costs and we have our good months, especially July to September and Christmas time.”

Morrow also recently opened a new 1 600 square-metre store in Springfield Park, Durban. This store has performed exceptionally well since its opening.

Morrow established the furniture business seven years ago as a retailer of second-hand goods. He eventually grew the business, owning three such stores in the city.

Having sold these stores, he then established a showroom in Camps Drift, as well as a factory in Edendale.

“I enjoy making furniture. It brings out a creative side in me. The custom-made aspect of the business is important as there is a big demand from the market for this,” said Morrow, who also designs furniture.

His furniture-related businesses employ about 30 people.

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