Hope: New way to fight crime

2008-06-06 00:00

We’ve got to physically get on the street and take back our communities. That is the message from marketing guru Justin Foxton, who is driving the “Stop Crime — Say Hello” campaign that is being rolled out across the country.

Foxton, who returned to South Africa last year from London where he was running his own business, believes that communication and the restoration of respect for others is instrumental to stemming violent crime.

Although it might be impossible to wipe out crime, it could be possible to wipe out the need to hurt victims, he said.

“Wherever I go, I encounter a bubble of anger, bitterness and frustration. We haven’t been taught how to burst it. After 1994, we had a reconciled nation. It was a fait accompli — but nothing really changed.

“I can’t believe that I can sit around the dinner talking to [a group] of people and not one has a single solution. All they can do is point fingers. I have tried to give them a simple tool. This is very direct. It is a very sticky message. People understand it and respond very quickly.”

A long-distance runner, Foxton got the idea for the campaign during a sunset run near the Kruger National Park. He began greeting people who were returning home. “There was a tangible degree of shock and then an immediate warming. All of a sudden, I found I was having conversations over my shoulder. I really was playing a little part in bridging a gap.”

He wondered what would happen if he ran every road in South Africa, greeting as many people as possible. He started researching and found there is a proven link between good community relations and a drop in crime. He looked at New York and Singapore where major problems were eradicated by solving small things. Then he launched his campaign in January.

He will run the Comrades to raise money to fund his youth campaign — a year-long competition pitting school against school in creating community projects.

His website is www.sayhello.co.za.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.