KZN gears up to host 2,2 million vacationers

2010-12-08 00:00

KWAZULU-NATAL is gearing up for the annual influx of tourists over the festive season and the province aims to cement once more its status of being a leading domestic tourist attraction and a holiday destination of choice on the African continent.

The provincial Economic Development and Tourism Department launched its festive campaign under the theme “KZN is summer — Forever summa!” in Durban yesterday.

MEC Mike Mabuyakhulu said KZN is the destination of choice for domestic tourists, attracting millions of visitors. He said the festive season accounts for almost a quarter of the 8,8 million tourists who visit KZN during the whole year.

“The figures also confirm that KwaZulu-Natal is indeed a leader in terms of domestic tourism, attracting more than 2,2 million tourists during the festive season.

In terms of the domestic tourism spend during the festive season, Mabuyakhulu said, KZN attracts about 20% of this money, which is estimated to be more than R158,4 million during December.

“In a country with nine provinces it is indeed flattering … to attract close to a quarter of the domestic market during the festive season,” he said.

He added that KZN is a unique region with “summer weather 365 days a year”. We have pristine beaches and the globally renowned World Heritage Parks at Ukhahlamba Drakensberg mountain ranges and the Isimangaliso Wetland Park … Our township life is vibrant while our cultural and rural tourism sectors can hold their own anywhere in the world”.

The tapestry of cultures featuring African, European and Oriental experiences make KwaZulu-Natal a real home away from home for all visitors from across the world, said Mabuyakhulu.

A booklet will be made available at all district tourism offices, tollgates, shopping malls and at entry points to the province by Friday to inform tourists about destinations and events during December.

 

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