Local company making strides in the entertainment industry

2011-11-26 00:00

“WE have just become the first entertainment company ever in KZN to be featured four times in three weeks on E-TV,” says an animated Sash Preamchand (27). The Pietermaritzburg local, who runs the music agency Collaborative Entertainment, is currently hustling and bustling his way around the music industry. His work to date involves a very talented six-year old guitarist, Saiyan Naidoo (who recorded his debut album at the age of five), as well as 14-year-old beat-boxer Dillon Labuschagne (winner of the beat-boxing competition on 5fm DJ Fresh’s show). He chatted to Weekend Witness.

What has been the feedback from your hometown for your artists?

The response is amazing. Events companies and major corporates provide us on goingly with immense support. The general Pietermaritzburg public have been extremely supportive of my artist’s and always support them whenever possible.

What feedback have you received from the E-TV showcase?

Being on E-TV four times in three weeks is a real blessing. It’s the first time that’s ever happened by any entertainment company in KZN. For us and KZN music as a whole, that is incredible and I believe it helps put KZN artists on a broader platform for the entire country to view. Artists, producers & corporates from all around South Africa have been extremely congratulatory on the milestone and very, very supportive.

What prompted you to start this company?

I’ve always loved and been involved with music, even in church. The fact that I write and produce music exposed me to lots of talented artists across South Africa. I felt a need to market and expose that talent to the country.

How long has it been going?

My recording studio is about a year old. My artist management company began in July this year. Both run jointly under the name, Collaborative Entertainment.

How do you see the future of music in South Africa?

A very bright future indeed. There is a wealth of talent in South Africa and it’s incredible. South African talent and music, in my opinion, can rival the world’s best.

* Catch the interview on Tuesday, November 29 at 4pm on Frenzy, eTV.

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