MXing it in SA

2011-08-13 00:00

SOUTH Africa’s favourite social network, MXit, has more than 10 million users, surpassing Facebook users, which has a mere 3,9 million.

Started by Stellenbosch University graduate Herman Heunis, MXit has secured the number one spot against all the social networks that have taken the world by storm.

MXit claims it has 40 million registered user accounts, most which are South African, and sees growth of between 45 000 and 55 000 new registrations per day, making it the largest mobile social network in Africa.

Facebook has 750 million active users, 70% of them living outside the United States.

Said Juan du Toit, international business development and marketing head of MXit, “Besides having the ability to offer its users the most affordable means of engaging with their friends and family, what really makes MXit special is the depth of its capability.

“The platform offers users the ability to chat and send messages to each other.

“You can send around 7 000 messages on MXit for the price of a single SMS.”

MXit also feature games, music, news, weather updates and information specific to users’ lifestyle requirements and programmes endorsed by the Education Department.

Du Toit told The Witness that MXit has become a place for the community to connect, learn, transact, help themselves and have fun.

As for staying at the pinnacle in this competitive industry, Du Toit said MXit is consistently tracking global trends in social networking, listening to its community and developing features, products and applications that users will need in the future.

Education and training college student Sanelisiwe Zondo (23) said she loves MXit and her life would be difficult without it.

“What I enjoy about social networks is that it makes it easy to communicate with friends because it’s cheaper. Even if I have 50 cents in my phone I can still chat for three hours.”

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