Media launch puts South Coast on map

2011-03-07 00:00

THE media launch of the 2011 Africa Bike Week ended on Friday with not a few long faces as journalists covering the event prepared to leave the South Coast to return to their jobs after three days of first-class hospitality.

Journalists from all over the country arrived for the Africa Bike Week Harley Davidson 2011 pre-briefing media tour, which began on Wednesday, and were treated to a line-up of activities that allowed them to network with the organisers and key players. The event kicks off on April 28.

Rides on Harley Davidson motorcycles, bungee jumping, lavish dining and a visit to a crocodile farm formed part of the tour schedule.

The media tour was about far more than that, though, said Ugu-South Coast Tourism’s Hilda Gabriel.

“This has been very important as it puts everybody on the same page in preparation for what is one of the biggest events on the South Coast calendar,” she said. “It is big events like this that will help the South Coast to flourish.”

Gabriel said the news that the event has been secured for the South Coast for another five years is “very encouraging”.

Last year about 10 000 bikers and 80 000 enthusiasts visited the South Coast for the event.

Hibiscus Coast Municipality Mayor Nolwazi Shusha says she hopes this year will see an additional 10 000 visitors.

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