Media24 introduces new MyEdit content gathering app for Apple and Android users

2013-11-05 00:00

MEDIA24 yesterday introduced its new MyEdit content gathering app for Apple and Android users.

The free app continuously gathers information from South Africa’s top publications within the parameters set by each user. It works on iPhones, iPads or Android smartphones, and tablets like the Samsung Galaxy series.

Willem Breytenbach, manager of Media24 Magazines: Digital, said MyEdit was developed to meet the demands of modern media users.

He said media content consumption patterns had changed totally in the past few years.

“We constantly have to immediately meet the consumers’ needs and desires. Flowing from the availability of mobile systems like smartphones and tablets, consumers are demanding immediate access to their favourite content.

“MyEdit was born to meet this demand and comprises a vision to simplify the reading experience for users in an accessible, innovative way.

“It basically comes down to MyEdit allowing users to read what they want, when they want.”

The app divides Media24 content into 20 categories, including news, sport, fashion, entertainment, health, lifestyle, beauty, travel and outdoor activities.

The user can tell MyEdit which categories to watch for new content and the app will then comb more than 40 of South Africa’s most popular magazines, newspapers and websites like You, FHM, Drum, Fairlady, tvplus, Men’s Health, Finweek, News24 and Weg!.

Daniël Malherbe, head of business innovation for Media24 Magazines: Digital, said MyEdit allows users to explore only the content they are interested in.

“The app also fine tunes itself based on your reading patterns, what you like or dislike, what you share with friends and on what topics you comment.

“The more you use MyEdit, the cleverer it gets at finding the content you want.”

Users and bloggers can also exchange content, like photos and recipes, in the “User Contributed” section.

“The future of digital development in South Africa is clear, especially because mobility and easy Internet access for users become more important,” Breytenbach said. “The number of fixed and mobile broadband connections are growing exponentially and smart device users already spend more time on apps than on the Internet. This trend to mobile interaction proves that people want their favourite content to find them.

“MyEdit now makes this possible.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.