Metro launches CSI drive at mall

2010-04-29 00:00

ESTABLISHED Pieterma­ritzburg business Metro Car Sales recently pumped money and resources into a corporate social investment (CSI) initiative that it rolled out in various parts of KwaZulu-Natal, in the spirit of the 2010 Soccer World Cup and youth development.

The business is using the soccer theme to launch its CSI and marketing campaigns during 2010.

It recently delivered cash, soccer kits and balls to disadvantaged children in Thornville, Ixopo, Kokstad and Mandeni.

“It’s about getting involved in the spirit of 2010 and the assistance will go a long way toward training and the advancement of the game,” said Baboo Essa, managing director of Metro Car Sales.

In keeping with the 2010 theme, the company will roll out an intensive marketing campaign at the Li­berty Midlands Mall Centre Court until Monday with a spectacular soccer-related display.

The event will feature a competition to guess the number of soccer balls packed inside a bakkie.

Said sales manager Elvis Naidoo: “The person who guesses correctly will win a two-door refrigerator. The company is also distributing free vuvuzelas and pocket calendars.”

Metro has a track record of CSI investment.

Naidoo said, “A few months ago, Metro responded to an article in The Witness by a school principal, Innocent Khumalo, of Zibukezulu Technical High School in Imbali.

“The school had the chairs and workstations for a computer laboratory, but required an electricity connection before the Education Department handed over the computers.

“Metro arranged for an electrician to lay out cables and paid for the entire work to be done to restore electricity to the school,” he added.

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