Mobile tech is super — students

2015-03-07 00:00

FACEBOOK is the most popular social network used by South African students, followed by the microblogging service Twitter.

Video service YouTube is third on the popularity list for local students.

This is according to the 2015 Student Tech Survey, carried out by World Wide Worx and Student Brands and targeting 2 300 students.

About 97% of students use Facebook, designed by Mark Zuckerberg as a social network for students and which today is the biggest social network in the world with more 1,3 billion users.

The study shows around 67% of students use Twitter, followed by 44% who use YouTube.

According to the research, WeChat, the latest addition to the South African market, has already reached 22% of the student market.

The growing popularity of Instagram (40% of students use it) is mostly thanks to the increase in the equally popular “selfie” craze.

Close to 36% of students also use LinkedIn, the social network for working and professional people.

Addicted to social media?

An important question in the survey was if students felt they were addicted to social media.

Although not a serious problem, the survey showed there is definitely a problem. Only 11% indicated they were “addicted to social media, while 43% said they were “a little bit addicted”.

Instant messaging seems to pose a bigger problem — 20% of students indicated they were addicted to it.

A quarter of the students said they pay more attention to their phones and social networks than their studies, and an equal amount admitted they use it during lectures instead of paying attention.

The majority — 89% — however indicated technology like smartphones, the Internet and social networks helped them to do better research, while 67% said it was invaluable when they wanted to find more information about the subjects they wanted to study.

Other advantages are that information can be shared, and that it creates channels of communication between lecturers and students.

“Technology is positive and negative for students,” said Arthur Goldstuck, head of World Wide Worx.

“The overwhelming finding of the survey is however that it generally improves students’ academic and social lives.”

Favourite messaging applications:

1. WhatsApp: More than 90% of students use this to share photos and messages.

2. Facebook Messenger: 55%

3. BBM: 48%

4. Mxit: 17%

Favourite phones:

1. BlackBerry: 32%

2. Samsung: 27%

3. Nokia: 21%

If cost was not a factor they would have bought an Apple iPhone, 50% of respondents said.

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