New badge for College

2014-09-03 00:00

AFTER initial opposition from its Old Boy community, Maritzburg College has a new badge.

The school has redesigned and tweaked their school’s badge.

In an interview, the school’s director of business development, David Rogers, said the re-invented badge is part of a strategic plan that has been in place since last year.

The plan seeks to redefine the school’s marketing message and brand definition in attempts to promote College to potential new parents.

“Graphically, the new badge is sharp and crisp. We respected the traditions of the past so the badge is nothing totally new, just tidied up. We have not yet used a consistent logo to brand the entire school and there are different versions of the badge that have been created over time. So from a marketing perspective we had to ask ourselves what our brand was,” Rogers said.

The new badge will be added to uniforms, billboards, exhibition branding, stationery and adverts; but will be different from other “special” badges for prefects and honorary pupils. The pupils will be allowed to wear clothing items bearing either the new badge or the old one for roughly the next 18 months and a lot of the new signage and billboards will be redesigned before the fourth term.

“We have done presentations to the boys and the staff and we were pleasantly surprised at how accepting they were.”

Rodgers also acknowledged that, at first, the College Old Boys were concerned with the idea because of “the emotion that goes with the logo”.

Kevin Todd, from the Maritzburg College Old Boys Association, said that they now look upon the change with great pride and trust.

“Maritzburg College is steeped in history and has a strong following in all its old boys. Whenever change occurs we generally react emotionally as we are tightly attached to our great school. So it is no surprise to me that when the school intimated this change we would experience a backlash of sorts from our old boys. Our College Old Boys committee have accepted the change as we strongly believe in the school strategy that has been adopted,” said Todd.

A parent, who asked to remain unnamed, expressed her grievances about the process, saying that it will only cost parents more money to purchase new items that can’t be rebranded with the new logo.

“It’s frustrating that we now are expected to fork out more cash for something that’s not important to us. It seems to me like just another way for the school to make money. We can’t even return our son’s old clothes to the College Shoppe and they even expect us to pay for the new logo on old clothes before they will return it,” she exclaimed.


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