Outsurance ad crew in PMB

2014-07-24 00:00

IT was lights, camera, action outside the Pietermaritzburg City Hall yesterday to showcase city’s families who are great money-savers.

Outsurance was in town to film the Naidoos, the Bezuidenhouts and the Walkers — their local clients who are saving money through their judicious use of Outsurance products.

The film set caused quite a stir, especially as perched nonchalantly on a stool waiting for the action was TV star Kim Cloete, who plays Bianca in South African soap opera Isidingo.

Bryn Puchert of Outsurance said they chose Pietermaritzburg because their database showed that there were lots of savers in the city. He said Outsurance was travelling around the country and had made adverts in five other cities — including Johannesburg, Cape Town and Nel­spruit. They were not filming in Durban.

Sam Kelly and Lee Doig of Let it Rain Films, who were doing the actual production, said the city hall was a great backdrop. They were filming two of the adverts outside the hall and planned to move on in the afternoon to film in the city’s Botanical Gardens.

Puchert said the adverts would be aired on national television by mid-August.

• nalini@witness.co.za

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