Parties go to the dogs and one cat

2014-05-07 00:00

THERE has been a mixed reaction by political parties to a campaign by a Durban advertising agency.

Yesterday posters calling on voters to remember that the welfare of animals should be considered by government were placed below the posters of political parties.

Local advertising company The Hardy Boys created the posters for the National Council of SPCAs (NSPCA).

IFP leader Mangosuthu Buthelezi, DA leader Helen Zille, the ANC’s Jacob Zuma and the NFP’s Zanele Magwaza-Msibi were depicted on the posters as if they were carrying dogs and a cat.

The animal welfare organisation’s spokesperson Christine Kuch said their aim was to remind voters that the welfare of all animals should be considered by government. “We believe everyone who is eligible to vote should exercise that right. But as they cast their votes, we hope they spare a thought for the millions of animals who don’t have a voice,” said Kuch in a statement.

She said while her organisation was not endorsing any political party, she hoped more parties would include the welfare of all animals on their election manifestos in future.

“Jobs, economic empowerment and the environment are tremendously important issues. But we believe strongly that how a nation treats its animals is as important. It’s a measure of the country’s maturity and compassion,” she said.

Advertising agency CEO Dale Tomlinson said their staff came up with the idea for the campaign and implemented it in less than two weeks. “We saw the elections as the perfect opportunity to highlight an issue we feel has received less attention than it deserves in the run-up to these elections,” he said.

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