Pretoria designer to launch JuJu ‘bling’ fashion range

2011-11-29 00:00

A PRETORIA fashion designer has designed a clothing range inspired by suspended ANC Youth League leader Julius Malema.

Obakeng Ramabodu’s (27) “JuJu” range is “very colourful streetwear with a touch of bling” and comprises of berets, T-shirts and caps for men and women.

Ramabodu said that with this range he wants to encourage others to celebrate leaders in Africa, just as people do with leaders overseas, where T-shirts of President Barack Obama and Cuban rebel leader Che Guevara have been worn for many years.

“I regard Julius as an inspiration for the youth, especially at a political level. I agree with his opinions. He is my generation,” said Ramabodu.

He added that his range is not political and it does not feature the official ANC colours.

“Julius is not part of the range. He has simply acted as its inspiration. I am not a politician. I’m just a designer,” he said.

Ramabodu said Malema’s inspiration “is not an easy thing. It takes time to do something properly.”

He has been working on the range for four months and aims to launch it in January, when the ANC celebrates its centenary.

Ramabodu said Malema has approved the range.

“I did not want to link a face to the range, but these talking lips [small, and not very visible, near the top of the back of the T-shirts] are definitely distinctively Julius, who talks a lot.”

Ramabodu said that if the range sells well it will be followed by a range of children’s clothing, watches and sunglasses.

T-shirts will sell for between R300 and R400 and a cap could cost up to R300.

Ramabodu grew up in Mabopane, north of Pretoria.

He obtained a diploma in fashion design in 2007 and two years later launched his own vintage fashion brand, OB Fitted.

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