Protecto-Wear taken over

2011-04-19 00:00

A WELL-KNOWN Pietermaritzburg business has been sold, attracting a multi-million rand, expansion-led investment.

Protective clothing and safety specialist Protecto-Wear PMB has been sold to Workwear Depot.

Keith Hobday, who established Protecto-Wear PMB 30 years ago, told The Witness that the deal will result in a massive expansion of the retail outlet, based in Boshoff Street.

The new entity will be known as Workwear Depot, incorporating Protecto-Wear as an in-house brand.

Workwear Depot — which was established 16 months ago by businessmen Nick and Simon Jonsson — has already opened stores in Durban, Welkom and Nelspruit.

Hobday will now assume the role of sales director of Workwear Depot. Simon Jonsson is the company’s managing director.

“Over the years my business relationship with Nick through the Jonsson overalls products flourished. This eventually led to the deal,” explained Hobday.

He described the Jonssons as “dynamic and innovative”, adding that he is looking forward to taking the small business he established in 1980 to the next level.

“The entire Boshoff Street operation will be transformed into a state-of-the-art retail outlet. The warehouse and bulk store has moved to Greyling Street, into a 1 000 square metre facility.

“The new retail component will be just under 1 000 square metres, about one-and-a-half times the existing store,” Hobday said.

Workwear Depot will stock a wide range of workwear products. It will be the only outlet in South Africa to stock the entire range of Jonsson workwear. The head office will be at Redlands Office Park in the city.

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