Recycling campaign catches on

2011-07-25 00:00

THE Beekman Group’s Go Green recycling campaign to contribute to a cleaner environment has enjoyed the enthusiastic support of South Coast residents since its opening a year ago.

Samantha Podmore, the group’s marketing and public relations executive, said the Go Green project was envisaged as a company- and district-wide recycling programme “that would mobilise the community with the aim of minimising the impact that we all have on the environment”.

During the 12 months since the opening of two public recycling depots in Port Shepstone and Shelly Beach the local community has been making full use of the range of recycling opportunities provided by the bins.

The depots have facilities for the recycling of glass, ink and toner cartridges, plastics, aluminium and paper.

Josephine Brookes of Izotsha on the South Coast said, “We make use of the Shelly Beach depot on a weekly basis, as it is really very conveniently placed on the Shelly Beach Boulevard.”

The depot is always clean and tidy, and the recycling bins are emptied regularly,” she added.

Podmore said the positive responsive from the local community is very rewarding and it justifies the group’s efforts to date.

The Beekman Group has also been instrumental in encouraging local schools along the South Coast to become more actively involved in the recycling process.

The participating schools received specially marked recycling bins donated by the Beekman Group, Coca-Cola, The Fever, Ugu District Municipality and Hibiscus Coast Municipality.

This project teaches children about the importance of recycling and its benefits to the environment.

The Beekman Group is South Africa’s largest and most successful vacation industry company.

It has implemented several other eco-inspired initiatives as part of its Go Green project.

“The campaign as a whole looks to inspire people to participate actively in the improvement and preservation of the environment,” said Podmore.

“At Beekman House, our KZN South Coast headquarters, mini recycling depots have been established on each floor, as well as a larger recycling depot in the basement.”

Other eco-friendly practices that have been implemented at the head office include the use of biodegradable detergents and cleaning products and recycled paper for everyday printing needs.

“It is amazing how a big difference can be made with a relatively small shift in attitude, and with minimal effort and cost,” Podmore added.

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