Response: Don’t knock cupcakes

2011-06-10 00:00

I LOVE pink cupcakes decorated with silver balls and roses and I can tell you that, contrary to articles recently published in The Witness (June 3) and The Daily News, cupcakes are not doomed but rather rising from a gorgeous, fluffy cloud of white icing sugar — especially here in Pietermaritzburg. My business has seen an incredible demand for cupcake workshops from all over KwaZulu-Natal.

There is something wonderful and innocent about the cupcake — perhaps it reminds us of our childhood when, dare I say it: “Girls were made of sugar and spice and all things nice ... and boys, well you know ...” I am proud to say that I followed a gorgeous princess cupcake theme for my daughter’s birthday last year — the girls had dainty figurines on their cupcakes and the boys had little green frogs. ”Ha ha”, I can hear the feminists’ shrieks of indignation, but they are just being boring, old dumplings when they write the cupcake off as “sweet, fluffy pink stuff”. I can bear testimony to the fact that these funny little cakes have not only brought women from all cultures and religions together at our workshops, but have helped many a struggling mom put food on her table. I think the feminists should focus on music and the media which presents a frighteningly sexualised image to our girls and leave the gorgeous, innocent cupcake alone.

By the way, the specialist cake decorators who feature on my website directory have also seen an increased demand for cupcake boards, instead of the traditional wedding or birthday cake. Let’s face it — a decadent cupcake makes financial sense for a bride on a tight budget as it doubles as wedding cake and gorgeous dessert.

What do the feminists have to say about Cake Boss, who has inspired a new generation of cake decorators — male and female? I have to say that it was wonderful to watch the Maritzburg College boys create their red, black and white school-tie-and-blazer at a recent novelty biscuit workshop we held. It has amazed me how a common passion for baking and icing has broken so many barriers — surely this is what is most important? I have built a business model which is only successful because of a wonderful collaboration of mostly women (we do have Justin the Chicken Man and a carpenter on our books). The feminists also need to know that little pink cupcakes have helped raise funds for many important charities like Choc, Rape Crisis and abandoned babies.

• Lara Edmonds can be contacted at www.justboutique.net or 084 587 0880.

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