Retro vintage trend hits KZN

2012-07-21 00:00

RETRO and vintage clothing is taking the fashion world by storm, and KwaZulu-Natal has been whisked away by the trend.

Many have infiltrated second-hand and charity clothing stores in search of the perfect vintage items at affordable prices.

“We don’t put out non-fashionable clothing,” said Betty Jordaan, the co-ordinator of the Msunduzi Hospice Shop.

“I like shopping in charity shops because it’s cheap, there’s huge variety and I prefer the style of dress from years before,” said Harriet Martin (19).

Judy Coghlan, the income manager of Hospice, said that most of the younger buyers like to “doll up” their purchases, giving the style an edge; remaking them but still keeping the retro look.

“Half of our customers are young people. They definitely love shopping here for the clothing that they can’t find in general retail shops,” said Jordaan.

Hospice is not the only charity shop that feels this way though. The Msunduzi SPCA Shop is in the same boat.

Jim Fyfe, the manager of the SPCA shop, said that he has noticed the increase in the number of youths that enter the shop.

Fyfe said: “Charity shops are generally becoming more acceptable, along with vintage or ‘retro’ clothing being in demand.”

This shop is definitely a favourite for many bargain shoppers. With a number of rooms with a huge variety of items and goodies for people to choose from, this is not surprising.

One of the key players in this fashion frenzy is {the thrift collection}, a fashion business based in Durban, run by matric pupils Ashleigh-Jade Coonan and Emily Eales.

Eales and Coonan have an eye for what the younger generation wants. They tend to sell items that “are currently trending in South Africa’s fashion market” and “focus on finding new homes for second-hand clothes that are still in good condition”.

With a successful online store on Facebook, a blog and appearances at local Durban markets, {the thrift collection} is thriving and making second-hand clothing shopping in Durban a huge fad.

“Both of us are incredibly passionate about fashion, writing and being unique individuals; therefore having a business that allows us to combine all these interests means the world to us,” they said.

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