Sony ups the ante with Xperia M4 Aqua

2015-03-03 00:00

SONY has upped the smartphone ante at the Mobile World Congress in ­Barcelona with a new mid-range ­smartphone and super-thin tablet.

The company launched the Xperia M4 Aqua smartphone and Z4 Tablet at the gadget show in Spain.

While the M4 Aqua is marketed as a mid-range device, it comes with ­waterproofing, 13 megapixel camera and supports higher speed LTE (long-term evolution) mobile networks.

The device also has a speedy new processor unit and Sony claims a ­two-day battery life, similar to its ­premium Z3 and Z3 Compact.

“Offering the most popular standout features made famous by our Xperia Z Series — camera capability, two-day ­battery life and waterproofing — Xperia M4 Aqua brings a proposition and price products in this section of the market simply cannot match,” said Dennis van Schie, head of sales and marketing at Sony Mobile Communications.

The M4 Aqua will likely compete with devices like the Samsung Galaxy A series, Huawei Mate and Acer Liquid series as consumers increasingly opt for well-specced, but lower priced smartphones.

Sony also launched its Tablet Z4 to directly compete with Apple iPad 2.

Pricing will be a key challenge for Sony’s Z4 Tablet which is marketed as a gaming and working device.

The 25 cm Sony tablet builds on the previous Z2 tablet, with waterproofing standard but weighing just 389 g, lighter than the Apple device at 437 g.

The tablet has a new core processor and a thickness profile of 6,1 mm, but still sports a 6 000 mAH battery which should last at least two days.

The Sony tablet is equipped with PS4 Remote Play3, which enables seamless gaming.

Sony said both devices will likely ­appear in SA by June 2015.

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