South Africans still upbeat about the Rainbow Nation

2008-07-09 00:00

South Africans are generally positive and passionate about the country. But they want a South Africa that is free from poverty and crime.

This is the finding of a survey conducted by the International Marketing Council (IMC) during a recent nationwide campaign titled: “What kind of South Africa do you want to live in?”

Sophie Masipa, marketing manager of the IMC, said the responses to the campaign have been positive, proving that the Rainbow Nation is intact.

She said that South Africans unanimously reject racism, xenophobia, inequality and intolerance.

“Despite the concerns around crime, poverty, unemployment and other related issues, there is still a deep love for the country. South Africans are still proud of it and want to see it reaching its full potential,” said Masipa.

Comments received ranged from wanting to have a happy, winning nation, where justice and respect are the keynotes; a country that is crime-and poverty-free and in which an individual’s value is not dictated by his background, colour or language.

Said a respondent, “I want a South Africa that is happy … that is positive! I love this country with all my heart and will do anything to make South Africa better. It really hurts me when people are negative about our country … We all need to live together in unity. Only then will all people see what a great nation we are and what an even better nation we can become if we all work together to build it.”

Another said, “The government should try and create a kibbutz … where people can at least have a plate of food … at the end of the day.”

The IMC, custodian of Brand South Africa, launched the campaign in June, inviting South Africans to phone or SMS their views on what kind of South Africa they would want to live in. Responses are being collated and will be broadcast in an advertising campaign.

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