Still World Cup tickets available — at a price

2010-05-12 00:00

IF you are a football fan and after five phases of ticketing sales you still find yourself ticketless, you needn’t worry, because Fifa has made provisions for you.

The worldwide exclusive rights holder for the Official Hospitality Programme of the 2010 Fifa World Cup, Match Hospitality, has confirmed that it still has packages available for every match except the final.

So, that Brazil versus Portugal game that you promised your seven-year-old boy that you would go to the day he came running into the house wearing an outdated Ronaldo jersey, can still happen.

It’s only going to cost you U.S.$950 (R7 106) each, unless, of course, you’d like to spoil the boy and let him watch the game from a VIP suite — $2 010 (R15 034,80) per person is what you’d have to fork out then.

Fifa has got its ticketing sales system all sorts of wrong this time around. It has taken five phases to arrive at a method of selling that surely would have made the most sense from the get-go. As a nation, we seem to have coped just fine with over-the-counter ticket sales in the past. It was simple. You wanted a ticket, you stood in line. No mailing off of applications and no lotteries. Those who wanted a ticket would be prepared to wait.

But now it’s too late. And those who did stand in line after their previous efforts and prayers were either rejected or ignored are still left ticketless. Their only option now is either to watch the game from home or miraculously come up with a ridiculous amount of money.

Giving the nation a once-in-a-lifetime opportunity to be a part of the greatest tournament on Earth seems to have been ignored as a priority. It’s heartbreaking.

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