The drama of ‘Yes To The Dress’

2011-10-31 00:00

KATE Middleton, now Kate, Duchess of Cambridge, got it right on the money when she chose her dress for her wedding to Prince William in April this year.

That’s the view of Lori Allen, owner of Bridals by Lori, the largest full service bridal salon in the United States and the star of the reality series Say Yes To The Dress on TLC (DStv channel 186) in South Africa. She lives in Atlanta, Georgia,

Speaking to The Witness during the launch of the new channel, Allen said she loved Kate’s dress: “It was absolutely elegant, timeless and perfect for the occasion. She played it safe, but it was a smart thing to do because when the eyes of the world are on you, you don’t want to be too fashion forward.”

Commenting on the other big celebrity wedding of the year — that of reality star Kim Kardashian and basketball player Kris Humphries — she said it had a different feel.

“Kim was able to go out on a limb. Her dress was very trendy and is a big look in the States right now.”

Asked if she thinks celebrity weddings influence a bride’s choice of dress, Allen said people do get inspired by dresses worn by the rich and famous, but rather than wanting to make an exact copy, it is more the style of the dress that they like.

That said, not every dress is right for the bride-to-be, but telling them that can be tricky. “You have to guide them, discreetly show them what suits them. I always tell my staff to be honest with the clients,” said Allen.

“Educating them is what we do — we try and steer them in the right direction … sometimes they listen and sometimes they don’t.”

Asked what viewers can expect to see in Say Yes To The Dress, Allen said: “Plenty of drama — especially in the bridesmaids department.

“If you have six to 15 women in one place trying to choose one dress you can expect drama.

“You see their fears come out, their insecurities, their money worries. And some win the game.”

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