This year’s East Coast Radio Toy Story appeal project launched

2013-09-27 00:00

THE East Coast Radio’s Toy Story project was launched yesterday morning at the St Aidan’s Hospital in Durban.

As part of this annual initiative, new toys are handed out to children at government hospitals, crèches, orphanages and child-headed households around the province. Through cash donations, food parcels are also put together, specifically geared for child-headed households to last them during the long December holidays.

East Coast Radio’s marketing manager Renee Burton said:“It’s truly humbling to be able to facilitate giving on such an enormous scale. Together with our listeners last year alone we have helped around 70 000 children. We’re so excited about being able to reach out to even more little ones this year.”

Last year’s Toy Story saw over 50 000 new toys generously donated by the people of KwaZulu-Natal, to underprivileged children. An amount of R1,6 million was also received in cash donations, which saw more than 4 500 food parcels distributed.

People who want to take part in the initiative can donate a toy at any Game store, make a cash donation at the till point or pledge online at

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