Tourism Conference focuses on 2010

2007-12-05 00:00

Transport, safety and security are predicted to be the key focus areas that will determine whether the 2010 Fifa Soccer World Cup is a success or not.

This is according to head of tourism management at the University of Pretoria, Professor Ernie Heath, who yesterday addressed delegates at the 2007 KZN Tourism Conference in Durban.

“Think globally, act regionally, but plan locally,” he said, adding that South Africans need to remember that the World Cup belongs to all Africans.

KZN Arts, Culture and Tourism MEC Weziwe Thusi said the department has engaged in mentoring emerging industry players to ensure that visitors to the country get value for their money.

“If our country gets a reputation for unscrupulously ripping tourists off, they will go elsewhere next time,” she said.

The theme of the two-day conference, which ends today, is “Gearing up for 2010 Tourism Challenges”.

Speakers at the event, including eThekwini Deputy Mayor Logie Naidoo, were satisfied with the successful 2010 Preliminary Draw staged in Durban two weeks ago.

Nevertheless, Thusi said the province still need to “roll up sleeves and start the hard work”.

Heath said it is important for Durban to adapt to global trends and market itself as a brand. However, it is equally important for local people to live that brand.

“There are many beautiful beaches all over the world, but what will make this one special and what will people from outside the country

be taking back with them?” Heath said.

The workshop will discuss transport, safety and security interventions in depth during today’s sessions.

sne@witness.co.za

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